CIT Promotion

Type: Video Year: 2013 Partners:  Cork Institute of Technology Strategy and Marketing

 

 

The Need:

In order to introduce and/ or publicise the Cork Institute of Technology, a number of pieces of video material were required to present the institute to students, to other educational institutions and to other professional organisations.

The Solution:

  • Cinema Adverts: Under the guidance of the Strategy and Marketing Unit, 3 videos were developed as part of an advertising campaign conducted in cinemas across the Munster region. Under the tag-line of “Knowledge at Work” these videos highlighted the range of activities (as opposed to courses or disciplines) that CIT engages in, with each advert focusing on a single former student from CIT, highlighting what they have achieved through their association with CIT. A fourth Cinema advert was added in 2014 to coincide with the the 2014 CAO.
  • CIT Promotional Video: Under the guidance of the Strategy and Marketing Unit, a single, incorporate piece of promotional material was developed, drawing on footage from all aspects of CIT – including sport, societies, facilities, etc. – which presented, in a professional manner, information on the Institute as a whole, including its constituent colleges: the Cork Institute of Technology Bishopstown Campus, the Cork School of Music, the Crawford College of Art & Design and the National Maritime College of Ireland.

Who's Who?

The Cork Institute of Technology Strategy and Marketing Unit’s role is to enhance the image and visibility of the Institute amongst CIT’s external stakeholders. The aim is to ensure that CIT projects a consistent high quality message to the outside world. The marketing unit provides internal CIT services with regard to: Advertising, branding & marketing, design & print, public relations, events & course promotions and video & photography.

Results

 

"CIT CAO" Cinema Advert Campaign

An overview of the CIT Cinema Campaign is available here.

 

CIT CAO Cinema Creative 2014 from Cork Institute of Technology on Vimeo.

 

CIT promotional Video

Cork Institute of Technology, Knowledge at Work from Cork Institute of Technology on Vimeo.

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