SPA in Digital Marketing

Course Code: CR_BDGMR_8 Delivery: Part-time   Duration:  3 weekday evenings a week for 15 weeks. Hosting Academic Department: Marketing & International Business



Colm Smyth
Department of Marketing and International Business

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Real people learning digital skills for the real world

Digital Marketing is evolving rapidly - and at MTU Cork, so is the student experience. Develop job-ready skills through hands-on and practical work, led by industry practitioners.
Attend an interactive virtual course with small class sizes and get prepped for the modern workplace.


Course Fee: €1,500

This short programme consists of four modules (5 credits each) which will run over one semester. The Certificate in Digital Marketing is a 15 week part-time programme entailing lab work, seminars, and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.


What are the benefits of doing the course online?

Programmes such as this are well designed for online delivery. Live and recorded content allowing for meaningful interaction with fellow students and lecturers is a cornerstone of our lecturing approach on this programme. Thus, participants experience the benefits of various types of learning in an environment that is conducive to busy lifestyles.


What does a Marketing professional do nowadays?

Marketing has changed utterly over the past 15 years with many companies very unsure of themselves. Knowledgeable talent on the marketing team is what can make the difference between success and failure. It is now no longer sufficient to rely on external agencies and occasional training for digital marketing expertise - businesses need to develop their in house expertise and rely upon it for furthering their own goals. For marketing professionals to be effective they need to understand tools and platforms. This is ineffective unless they also understand strategy and positioning.


Some interesting facts:

“Adidas ditching TV ads to reach Generation Z on mobile.”


"UK Marketers Upped Digital Budgets in Q1 2017."


Other Noteworthy Elements

The Certificate in Digital Marketing is part of the Master of Science in Digital Marketing Strategy. Completion of this programme may allow entry to Semester 2 of that Masters programme.


Our lecturing team has extensive and current industry experience at various companies including Google, and various other large international organisations.


350 students have completed part-time digital marketing programmes with MTU Cork in the past 3 years. Many identify our programmes as having a significant impact on their careers.


Social Media: We have an active and engaged online community which shares best practice and tips through various means including the #DMCIT hashtag which we have used over recent years.


Practical assignments: All of the assessments on this programme are practically oriented. There are no terminal examinations with assessments often focused on reports and live cases. A live case is where a student's work on a real-world problem in conjunction with a company. MTU CIT Marketing programmes are well known for this approach.


Professional Development: One module on this programme is focused entirely on professional development. This is a useful outlet to consider one’s own development with respect to career. We emphasise the value of networking as a means to progressing knowledge and ability.


On-Campus Programme

An on campus version of this programme may also be available, depending upon the public health guidelines. Costs and course content for both the on campus and onlineversions are the same. Please see the course overview page for more details.


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